Archives


October 29, 2014

Making the Most of Feedback

Making the Most of Feedback

The phrase “I’m going to provide you with feedback” can be nerve-wracking. When I first started in PR I would start sweating the moment it was ever mentioned. Did I do something wrong? How big was my mistake? Will I be in trouble?  What I didn’t understand then is that feedback is good thing. It allows you to improve, to collaborate and to create the best possible product for your client.

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October 9, 2014

Successful Rebranding Requires Strong Vision

Successful Rebranding Requires Strong Vision

Do you have a re-brand on the horizon? Read up on some advice from the experts, including Citizens very own Senior Director in Vancouver, Liberty Lee (as published in Business in Vancouver). 

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October 2, 2014

What’s the story?

What’s the story?

As brands are presented with more and more options for communication (hey there Facebook, Twitter, Instagram, Google+, Pinterest, SnapChat, Vine, Reddit….), there becomes an even greater need to create a unique and compelling story that can be told across multiple media touch points. But with so many communication options now available, campaigns can often get bogged down in where a story will appear, rather than focusing on how a story will be told.

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