Archives


April 28, 2015

Get lost, if you know what’s good for you

Get lost, if you know what’s good for you

In a recent New Yorker article, “A World Where Nothing Gets Lost,” Columbia Law Professor Tim Wu observes that “Thanks to G.P.S, Bluetooth, and the Internet, it is, day by day, becoming harder both to become lost and to lose things.” As a result, he argues, “This generation could be the last to have a real sense of what it means to get lost or to lose treasured objects.”

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April 21, 2015

What’s your balancing act?

What’s your balancing act?

We all subscribe to the age-old wisdom of “a healthy mind equals a healthy body.”  It shouldn’t be too hard to get regular exercise, eat sensibly and maintain a consistent sleep schedule, should it?  Well, it seems that for many of us, it is. 

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April 14, 2015

A New Adventure: From PR to Experiential Marketing

A New Adventure: From PR to Experiential Marketing

After finishing my post-graduate public relations program, I found myself questioning what I truly loved about my field of study. What is my niche? Where do I see myself in five years? I couldn’t help but feel overwhelmed, trying to answer these questions and ultimately trying to figure out my career path.

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April 10, 2015

Social responsibility: A key building block of corporate culture

Social responsibility: A key building block of corporate culture

It’s no secret that in public relations, as in many other industries, agency life is fast-paced, often unpredictable and sometimes stressful. As such, corporate culture can either be a major motivator or a major deterrent when it comes to working at an agency.

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April 2, 2015

The rise of the sharing economy

The rise of the sharing economy

It’s late at night and it just started raining. You run towards an unmarked car idling by the side of the road and pile into the stranger’s passenger seat with a sigh of relief.

To some, this might sound like the beginning of a slasher film. To many millennials, however, it has become a routine way of life.

The rise of car sharing services like Lyft in the US and UberX/UberPOP around the world means that we’re getting into more strange cars than ever before. But this only scratches the surface of the rapidly growing iceberg that is the sharing economy.

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