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January 19, 2016

The Power and Perils of Going Viral

The Power and Perils of Going Viral

The desire to “go viral” can be overwhelming as businesses work to hold the attention of increasingly savvy, often cynical, consumers. Gaining popularity online through rapid person-to-person exchange offers brands direct contact with a diverse and engaged audience, while allowing nimbleness that is hard to replicate offline. But the internet remains a murky space that continues to evolve at breakneck speed and virality is a mixed blessing.

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