Who we are
Citizen Optimum is the Canadian Division of international PR group Citizen Relations.
An award-winning PR agency, Citizen Optimum offers strategic PR advice and counsel to industry leading brands, corporations, governments and not-for-profit organizations, designed to contribute to the business success of our clients through effective and innovative communications.
Citizen Optimum has more than 50 team members across four Canadian offices. As former journalists, clients, political staff, civil servants and consultants, our team is committed to delivering exceptional client service, infusing programs with creativity, insight, passion and energy.
Citizen is the amalgamation of Optimum PR in Canada with offices in Toronto, Vancouver, Montreal and Quebec City, Band & Brown and Brando in the UK with offices in London, and Paine PR in the USA with offices in Los Angeles, Orange Country and New York.
Citizen Optimum is a wholly-owned member of the EDC communications group – which also includes agency partners Dare, Elvis and Jungle Media. As such, Citizen Optimum is able to provide clients with an integrated communications offering extending beyond PR alone – to also include branding and design, advertising, media planning, direct and interactive marketing.
Over the past 30 years, Citizen Optimum has grown to become one of Canada's leading full-service public relations agencies, servicing both national and international clients.
Since 2007, Citizen Optimum has undergone a period of significant growth, building our client base by more than 450% in the last 4 years. Throughout this period of substantial growth, Citizen Optimum's offices have strengthened the size and depth of team members. Driven by a collaborative, sincere and entrepreneurial spirit, our team is not only skilled but passionate - about the work they do and the clients they serve and are dedicated to fostering long-lasting partnerships with clients.
As an agency, stability and growth of our client base forms the basis of our partnership philosophy. By building strong partnerships with our clients, Optimum is able to help them meet their business goals. By exploring the foundations of the communications challenges and opportunities, audiences and the best channels to connect with those audiences, we develop engaging and thought-provoking strategies, provide ongoing advice and counsel and always ensure accessibility to a dynamic and qualified senior team.
Quite simply, Citizen Optimum puts our clients first, generates value and is relentless in getting results.
ACE Awards 2011
New Product or Service Launch - Future Shop 3DTV (bronze/silver)
Best Use of Media Relations Under 50K - Toys R Us Black Friday
Best Use of Media Relations Budget Over 50K - Retire Your Ride, Act Now! (bronze/silver)
Best Use of Special Events, Retire Your Ride, Last Call Event (silver)
Brand Development Campaign of the Year, Future Shop Holiday 2010 (Gold) Campaign.
IABC Ovation Awards 2011-07-11
Award of Excellence, Media Relations 100K and up, Toys”R”Us Holiday 20111
Award of Merit, Media Relations up to 50K, Future Shop Back to School Campaign
Citizen Optimum works in multidisciplinary teams. We work collaboratively across teams to ensure the cross-pollination of ideas and to ensure that clients are getting the right mix of talent from across the country. This also means that we have built in the flexibility to pull in specific expertise from our team as required.
• Clean Technology
• Consumer Packaged Goods
• Travel and Tourism
• Real Estate
• Not for profit
• Retail Response
• Financial Services
• Food and Nutrition
Citizen operates in domestic markets as Citizen Optimum, Citizen Paine and Citizen Brando. Internationally, Citizen has offices in eight cities, Toronto, London, New York, Los Angeles, Orange County, Montreal, Vancouver, and Quebec City.
We partner with The Jeffrey Group in South America, SPRG in China, Creative Crest in India, PR Technologies in Russia and 20 other agencies in Europe.