January 17, 2017

Strategy Magazine – Citizen’s own-the-newsfeed M.O.

Strategy Magazine – Citizen’s own-the-newsfeed M.O.

Going beyond headline-grabbing tactics traditionally used in PR, and focusing on integrated communications, strategic planning and creative, is what propels conversations and earned media today.

Read More
December 14, 2016

Citizen’s Travel Expertise

Citizen’s Travel Expertise

Explore Citizen Relation’s expertise in travel and tourism PR.

Read More
July 13, 2016

Black Lives Matter Must Matter to Us All

Black Lives Matter Must Matter to Us All

It has been an impossible couple of weeks. As we mourn senseless deaths and staggering violence, it can be a struggle to remember that every day is a new day filled with new choices and opportunities to challenge ourselves: What does change look like? What will it take? What can we do?

Here’s what we can’t do: We can’t stand quietly on the sidelines. We must stand up, speak up and help create the change that’s needed in the world.

Read More
February 1, 2016

Strategy Magazine – Citizen Relations takes home Silver for Agency of the Year!

Strategy Magazine – Citizen Relations takes home Silver for Agency of the Year!

There was a time, not terribly long ago, when one standard press release and a couple of photos would have done the job of getting a brand a good deal of media attention.

As it’s become more and more difficult – and arguably less impactful – to get traditional media impressions, four-year-old Citizen Relations has been on a path of adaptation, investing in its analytics and digital teams, especially this past year.

Read More
February 1, 2016

Molson Coors is serving Citizen Relations a Cold One, Selecting the Agency as its Canadian Public Relations Agency of Record After Competitive Review Process

Molson Coors is serving Citizen Relations a Cold One, Selecting the Agency as its Canadian Public Relations Agency of Record After Competitive Review Process

Citizen will handle all PR activity in Canada including media and influencer strategy and relations across Molson Coors portfolio of signature and partner brands, Molson Canadian, Coors Light, Rickard’s and Heineken.

Read More
January 19, 2016

The Power and Perils of Going Viral

The Power and Perils of Going Viral

The desire to “go viral” can be overwhelming as businesses work to hold the attention of increasingly savvy, often cynical, consumers. Gaining popularity online through rapid person-to-person exchange offers brands direct contact with a diverse and engaged audience, while allowing nimbleness that is hard to replicate offline. But the internet remains a murky space that continues to evolve at breakneck speed and virality is a mixed blessing.

Read More
August 18, 2015

Doing well by doing good

Doing well by doing good

I recently stumbled upon a TEDTalk by policy advisor Simon Anholt, titled “What country does the most good for the world” which focuses on the importance of international empathy and collaboration in an increasingly interdependent, globalized world.

Read More
August 7, 2015

Why “introvert” and “PR professional” are not mutually exclusive

Why “introvert” and “PR professional” are not mutually exclusive

Introvert | noun

A term introduced by the psychologist Carl Jung to describe a person whose motives and actions are directed inward. Introverts tend to be preoccupied with their own thoughts and feelings and minimize their contact with other people.

Read More
July 6, 2015

Ready, set, goal.

Ready, set, goal.

It’s inevitable. At some point, in your professional or personal life, you will be asked about your goals. Where do you see yourself in five years? Ten years?

Read More
April 28, 2015

Get lost, if you know what’s good for you

Get lost, if you know what’s good for you

In a recent New Yorker article, “A World Where Nothing Gets Lost,” Columbia Law Professor Tim Wu observes that “Thanks to G.P.S, Bluetooth, and the Internet, it is, day by day, becoming harder both to become lost and to lose things.” As a result, he argues, “This generation could be the last to have a real sense of what it means to get lost or to lose treasured objects.”

Read More