April 21, 2015

What’s your balancing act?

What’s your balancing act?

We all subscribe to the age-old wisdom of “a healthy mind equals a healthy body.”  It shouldn’t be too hard to get regular exercise, eat sensibly and maintain a consistent sleep schedule, should it?  Well, it seems that for many of us, it is. 

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April 14, 2015

A New Adventure: From PR to Experiential Marketing

A New Adventure: From PR to Experiential Marketing

After finishing my post-graduate public relations program, I found myself questioning what I truly loved about my field of study. What is my niche? Where do I see myself in five years? I couldn’t help but feel overwhelmed, trying to answer these questions and ultimately trying to figure out my career path.

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April 10, 2015

Social responsibility: A key building block of corporate culture

Social responsibility: A key building block of corporate culture

It’s no secret that in public relations, as in many other industries, agency life is fast-paced, often unpredictable and sometimes stressful. As such, corporate culture can either be a major motivator or a major deterrent when it comes to working at an agency.

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April 2, 2015

The rise of the sharing economy

The rise of the sharing economy

It’s late at night and it just started raining. You run towards an unmarked car idling by the side of the road and pile into the stranger’s passenger seat with a sigh of relief.

To some, this might sound like the beginning of a slasher film. To many millennials, however, it has become a routine way of life.

The rise of car sharing services like Lyft in the US and UberX/UberPOP around the world means that we’re getting into more strange cars than ever before. But this only scratches the surface of the rapidly growing iceberg that is the sharing economy.

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March 31, 2015

The True Impact of One Percent

The True Impact of One Percent

Today started like any other Sunday in my household – I woke up to the melodious chimes of one of my brood calling my name, requesting to be taken downstairs to begin the day.

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March 13, 2015

A Citizen Chef, a.k.a. Event Producer

A Citizen Chef, a.k.a. Event Producer

In the experiential marketing industry, each day is tasked with finding creative ways to evoke emotional and engaging connections for consumers, thus making for an ever changing, always challenging, and constantly stimulating work environment. In case it is not obvious by the aforementioned statement, I love what I do. Nonetheless, occasionally as adults we all sometimes still wonder about what we would do if we had to change jobs. So when a ‘Facebook career prediction quiz’ recently grazed my news feed, I instantly fell victim to the advertisement and clicked on the link in anticipation of a suggested alternate career path.

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March 6, 2015

#Jealous? How FOMO is Causing Millennials to Live Big

#Jealous? How FOMO is Causing Millennials to Live Big

In an age where the world is literally at our fingertips, it has never been easier for younger generations to dream big. From the hottest trips to take, to the newest restaurants to try, latest technology to test, hottest events to attend and trendiest fashions to buy, the desire to want and get a glimpse into a life that could be is endless. It makes sense then, that a new acronym has become ever present among Millennials to coin their never ending desire to do it all: FOMO, otherwise known as “fear of missing out.”

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February 10, 2015

The Future’s in the Past

The Future’s in the Past

Not long ago, I spent a very exciting morning at the Google Canada offices. I was thrilled at the prospect and sure the experience would be electric: a visit to a place full of energy and innovative ideas, where I would be inspired by ultramodern concepts and forward-thinking individuals.

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November 28, 2014

Citizen soars to new heights with Emirates account win

Citizen soars to new heights with Emirates account win

Team Citizen is flying high this week after being named the new PR Agency of Record for Emirates airline. The exciting announcement adds to the rapid expansion of our travel and tourism practice as we continue to grow our prestige and mass-tige client list.

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November 6, 2014

Where we Discovered Sparkling PR in Ontario’s Niagara Wine Country

Where we Discovered Sparkling PR in Ontario’s Niagara Wine Country

This weekend was a significant birthday for my wife. Some 12 years ago now, she and I had our first official date visiting wineries and enjoying local fare at fine establishments in Niagara on the Lake. We have lived out of province and country for most of the time since and so it was time we return.

We did our homework in advance and with the guidance of friends, established a plan for the day leaving the Sunday morning free so we could explore something we would learn about that day.

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