After finishing my post-graduate public relations program, I found myself questioning what I truly loved about my field of study. What is my niche? Where do I see myself in five years? I couldn’t help but feel overwhelmed, trying to answer these questions and ultimately trying to figure out my career path. …Read More
It’s late at night and it just started raining. You run towards an unmarked car idling by the side of the road and pile into the stranger’s passenger seat with a sigh of relief.
To some, this might sound like the beginning of a slasher film. To many millennials, however, it has become a routine way of life.
The rise of car sharing services like Lyft in the US and UberX/UberPOP around the world means that we’re getting into more strange cars than ever before. But this only scratches the surface of the rapidly growing iceberg that is the sharing economy.Read More
In the experiential marketing industry, each day is tasked with finding creative ways to evoke emotional and engaging connections for consumers, thus making for an ever changing, always challenging, and constantly stimulating work environment. In case it is not obvious by the aforementioned statement, I love what I do. Nonetheless, occasionally as adults we all sometimes still wonder about what we would do if we had to change jobs. So when a ‘Facebook career prediction quiz’ recently grazed my news feed, I instantly fell victim to the advertisement and clicked on the link in anticipation of a suggested alternate career path.
In an age where the world is literally at our fingertips, it has never been easier for younger generations to dream big. From the hottest trips to take, to the newest restaurants to try, latest technology to test, hottest events to attend and trendiest fashions to buy, the desire to want and get a glimpse into a life that could be is endless. It makes sense then, that a new acronym has become ever present among Millennials to coin their never ending desire to do it all: FOMO, otherwise known as “fear of missing out.”Read More
Not long ago, I spent a very exciting morning at the Google Canada offices. I was thrilled at the prospect and sure the experience would be electric: a visit to a place full of energy and innovative ideas, where I would be inspired by ultramodern concepts and forward-thinking individuals.Read More
This weekend was a significant birthday for my wife. Some 12 years ago now, she and I had our first official date visiting wineries and enjoying local fare at fine establishments in Niagara on the Lake. We have lived out of province and country for most of the time since and so it was time we return.
We did our homework in advance and with the guidance of friends, established a plan for the day leaving the Sunday morning free so we could explore something we would learn about that day.Read More