October 29, 2014

Making the Most of Feedback

Making the Most of Feedback

The phrase “I’m going to provide you with feedback” can be nerve-wracking. When I first started in PR I would start sweating the moment it was ever mentioned. Did I do something wrong? How big was my mistake? Will I be in trouble?  What I didn’t understand then is that feedback is good thing. It allows you to improve, to collaborate and to create the best possible product for your client.

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October 9, 2014

Successful Rebranding Requires Strong Vision

Successful Rebranding Requires Strong Vision

Do you have a re-brand on the horizon? Read up on some advice from the experts, including Citizens very own Senior Director in Vancouver, Liberty Lee (as published in Business in Vancouver). 

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October 2, 2014

What’s the story?

What’s the story?

As brands are presented with more and more options for communication (hey there Facebook, Twitter, Instagram, Google+, Pinterest, SnapChat, Vine, Reddit….), there becomes an even greater need to create a unique and compelling story that can be told across multiple media touch points. But with so many communication options now available, campaigns can often get bogged down in where a story will appear, rather than focusing on how a story will be told.

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September 17, 2014

Introducing Mob-Aisling: Brick-and-mortar not really dead, at least not in Canada

Introducing Mob-Aisling: Brick-and-mortar not really dead, at least not in Canada

The retail market globally has undergone significant change. People are drawn to buying online rather than visiting the traditional brick-and-mortar stores, finding it easier and often more cost-effective to shop from the comforts of home. We’ve also seen and heard reports that showrooming is on the rise, with shoppers visiting stores to check out products, but relying on online outlets for purchase rather than heading to the cash register.

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September 17, 2014

First “Showrooming,” then “Webrooming,” Now “Mob-Aisling”

First “Showrooming,” then “Webrooming,” Now “Mob-Aisling”

CITIZEN RELATIONS INTRODUCES ‘MOB-AISLING™’ AS PART OF NEW STUDY  EXPLORING TECHNOLOGY PURCHASE BEHAVIORS AND TRENDS

North American Study determines retail is not so dead when it comes to tech purchases

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September 12, 2014

The Road Less Travelled: Why I Fell for Corporate Communications

The Road Less Travelled: Why I Fell for Corporate Communications

The world of PR is a fast-paced, ever growing industry. And with the world we live in more consumer-driven than ever before, corporate communications isn’t always the first choice for many industry newbies. When I first came to Citizen, I quickly learned that the world of Corporate Communications is a fascinating and challenging area that new, would-be PR professionals shouldn’t overlook. Here’s why.

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August 26, 2014

Let’s get iced! Citizen Relations takes the #ALSIceBucket Challenge!

Let’s get iced! Citizen Relations takes the #ALSIceBucket Challenge!

From Oprah to your next door neighbour, it seems everyone across the globe is taking part in the ALS Ice Bucket Challenge. So when our CEO, Daryl McCullough, challenged the rest of Citizen Relations we were happy to step up to the plate to get iced and make a donation to the cause.

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August 11, 2014

LeBron Can Teach Business Execs a Thing or Two

LeBron Can Teach Business Execs a Thing or Two

Turns out you can go home again.

When basketball superstar LeBron James packed his bags and left Cleveland for Miami in 2010, he did more than just burn bridges. Retreating armies have left less destruction in their wake.

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July 11, 2014

Rocky Mountaineer Names Citizen PR Agency of Record

Rocky Mountaineer Names Citizen PR Agency of Record

After a competitive review process Rocky Mountaineer has selected Citizen as their North American Public Relations Agency of Record, a travel company that operates rail routes throughout B.C. and Alberta.

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July 11, 2014

Using what you know: taking advantage of a non-traditional background

Using what you know: taking advantage of a non-traditional background

When I started my Master’s in English, I was very worried. Not only had I taken two years away from education to work as a teacher, but, as a philosophy and comparative literature major, I had also come from a non-English disciplinary background.

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