June 24, 2014

The happiness project: Why corporate culture matters

The happiness project: Why corporate culture matters

After making the transition to the management team at Citizen, I was tasked with owning and driving the organization’s culture team.  When I told my husband over dinner that night, his reply wasn’t exactly what I was anticipating: “So, you’re going to plan the holiday parties?” Slightly miffed, I immediately launched into a diatribe about the importance of culture and the fact that it was far more than just a fun office party.

After I stumbled through my vague definition of what corporate culture is, I realized I’m the head of the culture committee and I’m not even sure I know what it is.  I think we all agree it exists –  we certainly ask every new candidate to describe their ideal corporate culture before they walk through the Citizen doors (interviewees take note!) and we know it plays a role in how the organization functions, but what is corporate culture?

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June 17, 2014

Everyone wants innovation but who is doing it well…?

Everyone wants innovation but who is doing it well…?

Ever wonder how successful PR firms come up with those great ideas that drive interest in products or companies and often create a flurry of discussion?

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June 15, 2014

Citizen VP David Brodie Featured In Business In Vancouver’s Ask The Experts

Citizen VP David Brodie Featured In Business In Vancouver’s Ask The Experts

Citizen’s David Brodie is featured in the Ask the Experts section: “Make your brand cut through the cluttered media landscape” found in the May 27-June 2, 2014 edition of Business In Vancouver. David, along with Karen Macdonald of Bull Housser and Derek Shorkey of DARE Vancouver, address how brands can be developed and protected.

Click here to download the PDF.

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June 6, 2014

3 Ways to Meld Your PR and Ad Campaigns

3 Ways to Meld Your PR and Ad Campaigns

Too often brands end up with their ad agency, media buyers and PR team all working in separate silos or, even worse, fighting against each other to control the budget and creative concept behind a campaign.

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June 5, 2014

Confidence trumps competence

Confidence trumps competence

Act more.  Think less.  Be authentic.  It’s a tall order for someone like me who slants more blue than yellow on any colour personality test – but if it’s success you’re after, it’s the path to follow.

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June 2, 2014

The power of integrated planning

The power of integrated planning

Most of our clients are focused on bang for buck and at Citizen, we’re focused on delivering.

One of the best ways to maximize marketing communications spend is to get smart about integrated planning and empower your team to follow your lead.

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May 30, 2014

Is Snapchat the marketing wave of the future?

Is Snapchat the marketing wave of the future?

Tweets, pins, posts…and now snaps. It’s like learning a new language. I have lived and breathed the social media world for much of my professional career and even still, it is getting harder and harder to stay on top of every emerging social platform, and more importantly, to understand how businesses can use them for marketing initiatives.

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May 5, 2014

To release or not to release: That is the question

To release or not to release: That is the question

I’ll never forget the first press release I wrote. I was working for an Opposition Member of Provincial Parliament and we were probing a recent health policy announced by the governing party.  It was very big news and every journalist needed to hear our point of view.  I wrote it, walked it around the Gallery to our list of journalists and then did a fax blast. I was excited but my boss reminded me that not all releases were picked up by the press and that I needed to get on the phone.

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April 14, 2014

The power of “Yes, and”

The power of “Yes, and”

 

There are few things more disheartening than the word “no”. Nothing kills the creative process faster and makes people less willing to voice their thoughts than when their ideas are turned down flat, even if there is good reason.

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April 9, 2014

Rebuilding trust after operational crises

Rebuilding trust after operational crises

By now you ought to have heard of it – Heartbleed, the catastrophic vulnerability that makes two-thirds of the Internet vulnerable to spies and hackers.

Heartbleed is the name being used for a catastrophic flaw in OpenSSL, a robust encryption protocol that organizations can use, for free, to safeguard their Internet data and transactions.

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