After making the transition to the management team at Citizen, I was tasked with owning and driving the organization’s culture team. When I told my husband over dinner that night, his reply wasn’t exactly what I was anticipating: “So, you’re going to plan the holiday parties?” Slightly miffed, I immediately launched into a diatribe about the importance of culture and the fact that it was far more than just a fun office party.
After I stumbled through my vague definition of what corporate culture is, I realized I’m the head of the culture committee and I’m not even sure I know what it is. I think we all agree it exists – we certainly ask every new candidate to describe their ideal corporate culture before they walk through the Citizen doors (interviewees take note!) and we know it plays a role in how the organization functions, but what is corporate culture?Read More
Citizen’s David Brodie is featured in the Ask the Experts section: “Make your brand cut through the cluttered media landscape” found in the May 27-June 2, 2014 edition of Business In Vancouver. David, along with Karen Macdonald of Bull Housser and Derek Shorkey of DARE Vancouver, address how brands can be developed and protected.
Click here to download the PDF.Read More
Tweets, pins, posts…and now snaps. It’s like learning a new language. I have lived and breathed the social media world for much of my professional career and even still, it is getting harder and harder to stay on top of every emerging social platform, and more importantly, to understand how businesses can use them for marketing initiatives.Read More
I’ll never forget the first press release I wrote. I was working for an Opposition Member of Provincial Parliament and we were probing a recent health policy announced by the governing party. It was very big news and every journalist needed to hear our point of view. I wrote it, walked it around the Gallery to our list of journalists and then did a fax blast. I was excited but my boss reminded me that not all releases were picked up by the press and that I needed to get on the phone. …Read More
By now you ought to have heard of it – Heartbleed, the catastrophic vulnerability that makes two-thirds of the Internet vulnerable to spies and hackers.
Heartbleed is the name being used for a catastrophic flaw in OpenSSL, a robust encryption protocol that organizations can use, for free, to safeguard their Internet data and transactions.Read More