Work

An Intimate Look at the World’s Greatest Modern Artists

An Intimate Look at the World’s Greatest Modern Artists

The Ask

Sofitel Hotels tasked Citizen with supporting the launch of “Revealed,” a compelling photo exhibit curated by Olivier Widmaier Picasso, grandson of Pablo Picasso, that showcases the world’s greatest modern artists at work.

What we did

Citizen identified key influencers and launched a targeted media relations campaign pre-event to generate consumer awareness and editorial coverage. Utilizing Olivier as a spokesperson, Citizen successfully coordinated a media tour and one-on-one interviews prior to the launch event.

Results

This highly successful approach garnered coverage in Montreal’s top media outlets, including La Presse, Le journal de Montreal and BT Montreal, with a total reach of more than 7 million.

Touchpoints