Work

Max Mara

Max Mara

Max Mara, known for stylish coats, form-skimming separates, sharp suits, and elegant accessories, opened its flagship store in Vancouver which features North America’s very first Max Mara Bridal shop.

The Ask

  • Build a cost-effective turn-key PR plan to raise awareness and generate buzz around the new Max Mara flagship store opening on South Granville
  • Secure positive editorial coverage to influence discerning Max Mara shoppers
  • Build positive relationships between journalists and Max Mara

What we did

  • Developed a customized campaign strategy that identified and targeted tier A targets
  • Deployed a simple and sophisticated media information and gifting program, supporter with in-store interviews and previews
  • Co-produced broadcast segments on Rush TV

Results

  • Secured 20+ pieces of editorial coverage resulting to a total reach of 11.6M+
  • Featured in Real Weddings and WedLuxe Magazine
  • Feature article on front page of Vancouver Sun’s Arts & Life section
  • Positively influenced week one traffic and sales

Touchpoints