Work

Restaurant Search App Expansion Makes It The Largest In Canada

Restaurant Search App Expansion Makes It The Largest In Canada

The Ask

This January, Citizen Relations worked with Zomato, an international restaurant search app, to announce the acquisition of Urbanspoon.

What we did

Positioning the acquisiton as an interesting reversal of the larger trend – an Indian company acquiring a North American company; a company from an emerging market assuming market dominance in Canada – we successfully secured feature coverage in both the Report on Business and Financial Post.

Results

To date we have secured 20 media stories generating over 12.5 million impressions including two prominent feature pieces in the Globe and Mail and National Post.

Touchpoints

  • Web
  • Conversation