Work

ThirdLove Canadian Launch

ThirdLove Canadian Launch

ThirdLove, an online and app based e-tailer, launched in Canada with the unique offering of designing the perfect-fitting lingerie. Their signature half-cup sizes and patented app sizing technology is what sets ThirdLove apart from their competitors.

The Ask

  • Develop a turnkey PR plan to raise awareness of ThirdLove’s entry to Canada and unique offering
  • Secure positive editorial coverage within key target publications to reach and influence Canadian consumers
  • Build positive relationships between Canadian media, influencers and ThirdLove co-founder Heidi Zak

What we did

  • Developed an integrated launch strategy that targeted key groups of influential media
  • Executed media information sessions and product gifting with tier A print media and top Toronto influencers
  • Secured multiple broadcast segments focusing on ThirdLove’s differentiated offering

Results

  • Garnered 16,553,759 media impressions from 620 pieces of coverage across traditional and social media outlets
  • Generated positive social conversation through influencers and key media resulting in 876,746 social media impressions from 560 posts across Canada
  • Featured in Canadian Living, on ELLE Canada and Flare Magazine online

Touchpoints

  • Print
  • Web
  • Conversation