Who we are

Who we are

We are a Public Relations agency that has been built to put knowledge first.

It is our knowledge that gives us the ability to understand the intricacies and inner workings of our client’s businesses and the industries in which they work. It is this knowledge that allows us to accurately guide dialogue with employees, customers and shareholders, and to better understand and recommend how our clients are living up to their values and promises.

Our accumulated knowledge covers the spectrum of operations, logistics and distribution, customer relations, regulatory environments, merchandising, marketing, corporate culture and how key partners play a role in your organization’s success. We make ourselves experts in your business.

Further, people today are defined by more than how they consume, they are not purely identified by their career, age or postal code. They are citizens first. Seeing them through a single lens misses the mark. Understanding how citizens interact, learn, share, get inspired and share news within their networks has been at the core of our approach to public relations for more than 25 years.

Our knowledge is what drives our ability to inspire audiences to act by developing News, Now that delivers on your business objectives.

 

Citizen operationalizes its business and works with clients with three values in mind:
 
Do what’s right.  Being direct, providing context and conceptualizing what’s truly the right thing to do, ensures that Citizen staff are thinking about the client and our commitment to deliver innovation, results and partnership.
 
Respect everyone. The need to have professional empathy, or being able to put yourself in someone else’s shoes is so important at a communications services firm. Relating to the pressures and demands of a client, the media or a stakeholder or understanding the power of an online influencer, colleague, customer or employee begins and ends with respect.
 
Strive for Excellence. We pride ourselves on strategy and innovation, but we know results are delivered by flawless execution. With an approach to enrich everything we touch and enlisting the strengths of others, we can assure our clients and each other we’ll deliver meaningful business results each and every time.

Citizen Relations has more than 200 staff in 8 cities and partners in more than 60 markets around the globe to deliver campaigns on both a global and local level. Our Canadian PR team includes over 60 consultants across our 4 Canadian offices.


Nick Cowling

President, North America

Innovation. Results. Partnership. These are words that Nick invokes every day in his leadership of the team. With more than 20 years of experience at tier-one multi-national agencies and companies, Nick's perspective stems from both sides of the table. He knows how a communications firm can deliver seamless, strategy-driven and innovative work that makes life easier for clients.

David Brodie

Senior Vice President & General Manager, Western Canada

David Brodie has over 15 years experience in communications, having planned and executed large scale campaigns in every province and territory in Canada, as well as throughout Asia, Europe, the U.S., and Mexico. He has served as a senior advisor to the former Prime Minister of Canada, and has led successful initiatives for several federal and provincial agencies as well as globally recognized brands such as Gap, General Mills and Future Shop. He has extensive experience in crisis communications, media training and marketing and travel PR and an in-depth understanding of social media and online advocacy.

Anik Trudel

Senior Vice President & General Manager, Quebec

Over the past 25 years, Anik Trudel has been a commercial litigator with Canadian law firm Stikeman Elliott, ran her own executive coaching and brand development business, led the Quebec operations for a multi-national public relations firm and been the communications executive for an international clothing company. She’s literally seen every side of the table.

As a talented communicator, used to working on complex cases, she acquired strong strategic thinking and analytical skills, which she constantly leverages to the benefit of her clients. Besides her proven management skills, she also has extensive expertise in crisis prevention and management, and an innate ability to recognize and maximize the strengths of the teams she leads and motivate them through her renowned drive.

Among various other positions, Anik acts as Vice-Chair of the board of directors of the Montreal Port Authority since 2008. Her passion for arts, generational issues and philosophy has also led her to sit on the boards of several charitable organizations, including the Fondation du Musée d’art contemporain, the Compagnie Marie Chouinard, the Jeune Chambre de commerce de Montréal’s board of sponsors, Génération d’idées and the Space For Life Foundation.

Mark Carpenter

Deputy General Manager, Toronto & Senior Vice President, Integrated Communications

Mark has close to 15 years of diverse marketing experience working across a variety of sectors including packaged
goods, financial services, automotive, beer and telecommunications. Mark joined Citizen from BBDO Toronto where he led the digital practice crafting programs for brands like Pepsi, Mountain Dew, Doritos, shomi, and the Ontario Ministry of Health.