@CitizenPR

A toast to heading into the weekend with our new partnership with @NarrativeGroup under our belt. 🎉🥂 https://t.co/1KoUFWpw5i

Š 2017 Citizen Relations

Our Work

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A Regal Start to 50 Years on the Sea

We worked with Princess Cruises to christen their newest ship the Regal Princess and kick-off its 50th Anniversary celebration, by paying tribute to the iconic television show, The Love Boat.

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Creating Waves of Earned via Storytelling

As AOR for more than 7 years, Citizen led Princess Cruises’ storytelling efforts to drive brand awareness and affinity, as well as bookings for one of the premiere cruise lines in the world.

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Coastal & Aquatic Launch

The Challenge

In a bid to lure more international visitors to Australia and reaffirm its leadership position in offering world-class coastal and aquatic experiences, Tourism Australia (TA) hired Citizen Relations to launch its latest installment of its global There’s Nothing Like Austra

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Travelocity’s First Annual Beer Tourism Index: Inspiring Americans to Travel One Beer at a Time

The Challenge

Craft beer has exploded over the last few years -- shipments of craft beer were up almost 13% YoY in 2015. Simultaneously, travelers of all ages are in search of authentic experiences.

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The Cleaner of Your Dreams

The Challenge

Make Mr. Clean the undisputed winner of the Super Bowl! Few things are sexier than a man who cleans!

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The Next Mr. Clean

The Challenge

Citizen Relations was tasked with developing a big and popular idea to solidify Mr. Clean’s cultural icon status infused in pop culture conversation, effectively capturing the hearts, minds and attention of millennials.

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Creative cut-through across owned and earned

It’s the happiest time of the year but it can also be the stinkiest.

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Night of the wolf

Citizen was engaged by Eristoff Global to co-ordinate a multimarket product activation, supporting the European launch of their new ‘Chill Out’ Edition bottle.

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Andrew Henderson

Andrew is the four-time World Freestyle Football Champion and the UK`s freestyle champion for the past five years running. With a social following of over 300k and his YouTube videos amassing over 10m views, his tricks are skills are known across the world.

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Bringing to life Tourism BC’s 100 BC Moments Machine

We brought to life the BC Moments Machine – a 14-foot tall, 10-foot wide vending machine – that gave out 300+ souvenirs related to BC-travel moments along with an airfare discount inviting San Franciscans to come visit BC.

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Travelocity.ca

Strategic story development and delivering creative, out-of-the box ideas is essential to stand out in an industry as diverse and saturated as travel and tourism.

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Showcasing the Pacific Northwest to a Global Audience!

The Ask

As the world’s largest privately owned tourist train, Rocky Mountaineer offers guests a first-hand look at the untouched beauty of the Pacific Northwest and is considered by many as the most luxurious way to experience the Canadian Rockies.

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Connecting People, Places and Their Passions

The Ask

Citizen was tasked with creating buzz about Emirates by positioning the luxury airline as an accessible lifestyle brand for Canadians. Calling on Emirates’ iconic Cabin Crew as brand ambassadors, Citizen hosted an exclusive media event at the Ritz Carlton’s Spa in Toronto.

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Luxury Supercar Weekend 2014

Luxury Supercar Weekend is one of Canada’s finest luxury events that showcases la crème de la crème of automotive, fashion, art, food, wine and spirits. Back for its fifth year in 2014, Citizen garnered positive media coverage and buzz around the constantly-growing event.

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An Intimate Look at the World’s Greatest Modern Artists

The Ask

Sofitel Hotels tasked Citizen with supporting the launch of “Revealed,” a compelling photo exhibit curated by Olivier Widmaier Picasso, grandson of Pablo Picasso, that showcases the world’s greatest modern artists at work.

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Cirque du Soleil

Citizen developed three separate programs to keep Cirque du Soleil’s TOTEM, the latest Big Top production to play in Vancouver top of mind from June – July, 2014.

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IKEA Canada buys a Wind Farm in Pincher Creek, Alberta

In November 2013, IKEA Canada became the largest retail wind energy investor in Canada with the purchase of a 46 megawatt wind farm in Pincher Creek, Alberta.

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IKEA Winnipeg Store Opening

Citizen got all of Canada talking about the new IKEA store that was opening in Winnipeg, Manitoba on November 28, 2012. Over a nine month period, news about the opening created anticipation and eagerness, resulting in 280 times more coverage than there are residents in Winnipeg.

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Extreme Climate Trip – Taking KAO Beauty Products Abroad

The Ask

In 2015, Citizen Relations was tasked with announcing 28 new product developments from Kao and its corresponding brands: John Frieda, Jergens, Biore and Curel. This was the first time that we were challenged to launch multiple brands in one strategic activation.

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Celebrating Valentine’s Day with Doritos

The Ask

A couple of weeks before Valentine’s Day, Citizen had the opportunity to work with PepsiCo on promoting Doritos Ketchup chips.

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Bringing Nature to the City

The Ask

For summer 2016, Strongbow challenged Citizen to create conversations around nature in the city that resonated with the urban drinker while also acting as an opportunity to sample product.

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Celebrity Collaboration for #SMARTSTASH

The Ask

In 2016, PepsiCo engaged Citizen Relations as part of the first ever 360 media to shelf plan incorporating advertising, public relations, social media, and new packaging for its ready-to-eat (RTE) Smartfood Popcorn product.

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Citizen’s FOMO Report

A relatively newly-named phenomenon, Fear Of Missing Out (FOMO), has become a powerful communications insight. Citizen’s FOMO Report, shows it has a wide reaching impact for marketers across generations, by gender, singles vs. families and household income.

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Virtual Reality Transports Vancouverites Down Under

The Ask

Tourism Australia and Air New Zealand engaged Citizen Relations to design, plan and execute a consumer campaign in support of a seat sale for travel between Vancouver and eight gateway cities in Australia. The tight timeline was 3 weeks from brief to activation.

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