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© 2017 Citizen Relations

Night of the wolf

Citizen was engaged by Eristoff Global to co-ordinate a multimarket product activation, supporting the European launch of their new ‘Chill Out’ Edition bottle.

Media, influencers and dance music fans from Brussels, Austria and France were meticulously recruited by Citizen to attend the exclusive ‘Night of the Wolf’ event.

Understanding the nuances of each market’s media and identifying the relevant opinion formers to target, saw the activation surpass Eristoff’s ambitious targets by more than 80%, resulting in Citizen more than doubling their agency fee mid-way through the programme of activity (from £15k to £38k).

  • 69 influencers attended from across three key European markets  - Belgium, France and Austria
  • Over 120 earned influencer and media mentions secured
  • Social posts delivering a reach of over 4.3 million and over 4.8 million impressions
  • 100% of influencer posts included #NightWolf, #Eristoff or #ChillOutEdition
  • 2 contra-deal partnership brokered with FUN FM and FM Brussels ahead of the event to tease the activity.